BOND Creative Agency shared a branding and visual identity case study for the technology powerhouse Siili, which was in need of a full re-imagination of their brand to reflect a sharper, more international attitude, while not letting go of their no-nonsense, hands-on and human driven approach. In addition to putting the new growth strategy in practice within the brand, it was as important to engage with the existing and potential new employees, and create a brand architecture strategy to concretize their portfolio strategy consisting of various new business and sub brands.
Friendly but sharp.
As with the mascot animal, the identity can change form depending on its surroundings. Friendly but sharp. That’s the visual attitude. The Spikes are a versatile and undeniably useful graphical element that can be used in endless ways. As the hero element or as a supporting role, they make the company communications extremely recognizable and inherently Siili.
Its spikes became the foundation for a new, versatile and playful design language. We build an AI powered tool for anyone to add spikes to anything, resulting in endless but consistent content for the new brand. The Spikes can act as a pattern, animated or still. Or also as an illustrative element in photography. Even inspire charts and infographics.
“Many have said that today, Siili looks more like itself than before. The identity has helped us implement our new strategy, which is the greatest achievement we could have hoped for.” - Antti Kiukas, CMO, Siili
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Full case study: https://bond-agency.com/project/siil
