Explore Coordinape's branding and visual identity journey, showcasing how web3 DAOs innovate collaboration through design.
In the evolving digital landscape, Coordinape stands out as a beacon for web3 DAOs, redefining resource distribution among contributors. Crafted by the visionary team at &Walsh, Coordinape's branding and visual identity encapsulate the essence of symbiotic collaboration and innovation.
At the heart of Coordinape's identity is the concept of symbiosis, beautifully woven into its wordmark, monogram, and illustrative system. This theme of interconnectedness is not just a design choice but a reflection of the platform's core mission: to streamline collaboration and decision-making within communities.
Illustrations play a pivotal role in bringing Coordinape's brand to life. These visuals, rich with moments of giving and collaboration, capture the dynamic and evolving nature of DAOs. Through vibrant and engaging illustrations, Coordinape's identity vividly portrays the real-time 'building' and growth happening within these digital ecosystems.
The creation of the wordmark and the concise "Co" monogram draws inspiration from the organic connections between individuals, groups, and communities. The fluid lines encircling the typography are a testament to the seamless integration and mutual support fostered by Coordinape. The "Co" mark, in particular, is ingeniously designed for use in condensed spaces, such as social media avatars, ensuring brand recognition across various platforms.
&Walsh's approach to Coordinape's visual identity does more than just present a brand; it narrates the story of modern collaboration and shared growth. Through thoughtful design and strategic implementation, the identity mirrors the platform's revolutionary approach to resource distribution and community engagement.
Coordinape's branding and visual identity journey, as envisioned by &Walsh, is a testament to the transformative power of design in the web3 space. It not only sets a benchmark for branding excellence but also illuminates the path for future DAOs aiming to make a mark in the digital realm.
Branding and visual identity artifacts
For more information make sure to check out @Walsh for a full case study.
