Barcelona-based design studio Maat Studio has created a bold and visual identity for IFest Generalitat de Catalunya, a festival that celebrates the creativity and innovation of the Catalan region.
The visual identity features a clean and geometric look with bright colors like pink, purple, green, and orange. The main visual element is a green arrow that represents the festival's forward-thinking spirit. The arrow is used in a variety of ways throughout the identity, including in animations and morphing into different shapes.
The overall effect is a vibrant and dynamic identity that reflects the energy and excitement of the festival. The identity has been well-received by the public and has helped to raise awareness of the festival.
Here is a closer look at some of the elements of the identity:
- Colors: The use of bright colors is one of the most striking aspects of the identity. The colors are used in a way that is both playful and sophisticated. They help to create a sense of energy and excitement.
- Geometry: The geometric shapes used in the identity are another key element. The shapes are simple and clean, but they are also dynamic and interesting. They help to create a sense of movement and excitement.
- Arrow: The green arrow is the main visual element of the identity. It represents the festival's forward-thinking spirit. The arrow is used in a variety of ways throughout the identity, including in animations and morphing into different shapes.
The overall effect of the identity is a vibrant and dynamic design that reflects the energy and excitement of the festival. The identity has been well-received by the public and has helped to raise awareness of the festival.
IFest Generalitat de Catalunya is a festival that celebrates the creativity and innovation of the Catalan region. The festival takes place every year in Barcelona and features a variety of events, including exhibitions, performances, and workshops. IFest is a great opportunity to learn about the latest trends in Catalan culture and to meet the people who are making it happen.
The identity created by Maat Studio for IFest Generalitat de Catalunya is a bold and graphic design that reflects the energy and excitement of the festival. The identity has been well-received by the public and has helped to raise awareness of the festival.
Visual identity artifacts
About Maat Studio
Maat is a graphic design studio based in Barcelona & founded by Anna Dinarès and Marc Sans in 2018. Specialized in brand creation, digital design, and editorial design.
For more information make sure to check out Maat Studio’s website or follow them on Behance and Instagram.
