In the realm of artisanal chocolate, Onuka stands as a beacon of delectable treats that embrace the goodness of nature. With a mission to redefine the concept of healthier indulgence, Onuka collaborates with local farmers, hand-selecting exquisite cocoa beans to create a range of flavors that celebrate Indonesia's rich cultural heritage. To elevate their brand and overcome marketing challenges, Onuka partnered with EGGHEAD Branding Agency, embarking on a transformative journey of packaging design, illustration, and branding.
Recognizing the importance of capturing the attention of health-conscious individuals seeking guilt-free pleasures, EGGHEAD embarked on a mission to enhance Onuka's brand awareness. The collaborative effort between the agency and Onuka paved the way for a comprehensive branding strategy that encompassed logo development, product packaging, captivating illustrations, and enchanting storytelling narratives inspired by Indonesian folklore.
EGGHEAD's solution was rooted in portraying Onuka as an artisanal, locally-sourced, and nature-inspired brand. The visual direction sought to communicate the brand's commitment to wholesome ingredients and its profound impact on the world. The journey began with the creation of a logo that symbolized Onuka's dedication to sourcing high-quality ingredients. The logo, simple yet bold and modern, subtly incorporated a cocoa pod into the lettering, representing the brand's essence.
Building upon this foundation, EGGHEAD delved into the realm of packaging design, using it as a canvas to narrate the story of Nusantara's heavenly delights. The carefully crafted packaging illustrations brought to life the captivating flavors and cultural significance embedded in each delectable creation. Through intricate details and vibrant colors, the illustrations conveyed the essence of Indonesian folklore, immersing consumers in a world of rich traditions and natural wonders.
EGGHEAD's remarkable collaboration with Onuka has resulted in a visually stunning and emotionally resonant branding transformation. The packaging design, illustrations, and branding elements collectively embody the artisanal spirit, local pride, and commitment to nature that define Onuka. With every heavenly bite, Onuka Chocolate invites consumers to savor a guilt-free indulgence that celebrates the harmony between flavor, tradition, and the world's greater good.
We developed a visual direction that conveys the true value of being an artisan, local, and earthy brand. We want the brand to be wholesome by treasuring nature’s flavor and creating a meaningful impact for the world’s greater good. To truly bring Onuka brand to life, EGGHEAD started with the development of a logo that would represent Onuka’s commitment to high-quality, locally-sourced ingredients. The logo arrived in a simple yet bold and modern with a subtle cocoa pod incorporated into the lettering.
Branding, illustration and packaging design artifacts
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