Explore the fresh and vibrant branding and visual identity of Elphant®, designed by Pedro Renan, featuring a unique low-poly elephant icon and a dynamic color palette.
Pedro Renan’s latest branding project, Elphant®, showcases a brilliant fusion of modern design and vibrant aesthetics. The design is centered around a striking low-poly elephant icon, reminiscent of a 2D origami figure, which serves as the brand’s unique visual anchor.
The color palette for Elphant® is both fresh and dynamic, featuring dark blue and grey tones complemented by a vibrant yellow accent. This combination creates a visually appealing contrast that enhances the overall brand identity. The dark blue and grey provide a solid and professional foundation, while the yellow adds a touch of playfulness and energy, making the brand memorable and engaging.
Typography plays a crucial role in the Elphant® brand. The use of sans-serif fonts with varying weights brings versatility and adaptability to the design. The typography is simple yet full of personality, enhancing the brand’s identity without overwhelming the visuals. This approach ensures that the text remains readable and impactful across different mediums and sizes.
Renan’s design for Elphant® exemplifies the power of minimalism combined with strategic use of color and form. The low-poly elephant icon is a standout feature, instantly recognizable and imbued with a sense of modern sophistication. This design choice not only reflects the brand’s name but also its ethos of simplicity and elegance.
In terms of application, the Elphant® branding is versatile and adaptable. The clean lines and bold colors make it suitable for various contexts, from digital interfaces to print materials. This flexibility ensures that the brand maintains its integrity and visual appeal across different platforms and media.
Pedro Renan’s work on Elphant® is a testament to the impact of thoughtful design. By blending a distinctive icon with a vibrant yet balanced color palette and adaptable typography, he has created a brand identity that is both stylish and enduring. The Elphant® project highlights the importance of cohesive visual identity in building a memorable and effective brand.
Branding and visual identity artifacts
For more information make sure to check out Pedro Renan’s website and Behance profile.
