Argentinian design studio, Blas Studio, recently embarked on an ingenious endeavor to redesign their own visual identity and branding. Based in the heart of Argentina, Blas Studio is renowned for their innovative and groundbreaking designs. Their latest project, however, turns the spotlight onto their own identity, unveiling a new look that is vibrant, fresh, and distinctively elegant.
The new branding is a captivating mix of simplicity and sophistication. At first glance, the san-serif typography stands out, setting a tone of minimalistic elegance. The typeface, in its simple structure, emphasizes readability while subtly communicating a modern and professional aesthetic. However, Blas Studio doesn't just stop there.
Their updated visual identity introduces a delightful array of colors that lend an intriguing depth to their brand. Contrasting with the minimalist typography, the palette is audacious yet tastefully restrained, offering a playful take on the brand’s Argentine roots. The vibrant hues reflect the studio's creative spirit, their embrace of the unexpected, and their commitment to delivering visually stimulating designs.
A significant element that amplifies the new branding's visual interest is the integration of organic graphics. The brand ingeniously contrasts the stark simplicity of typography with fluid, almost free-form graphic elements. This adds a hint of the organic, softening the brand's overall appearance, making it more welcoming while retaining its professional poise.
The most charming aspect of the redesign, though, is the subtle glitch effect on their logo. The glitch, an unexpected and contemporary design feature, is suggestive of digital disruption, keeping the brand modern and relevant in today's digital age.
Blas Studio's redesign journey is a testament to their adaptability and their creative prowess. They've perfectly captured their essence, delivering a vibrant, fresh, and sophisticated visual identity and branding that truly speaks volumes about the design maestros behind it. It's an inspiring reminder of how design can elevate and redefine a brand, even when that brand is your own.
Branding and visual identity artifacts
For more information make sure to check out blas-studio.com or follow them on Behance and Instagram.
