Explore how Glad's artisan di recco style focaccia pop-up in Los Angeles enhances its branding and visual identity through innovative design and a flexible brand ethos, captivating food lovers and markets alike.
In the bustling streets of Los Angeles, a unique pop-up restaurant, Glad, is making waves with its artisan di recco style focaccias. The brilliance behind Glad's branding and visual identity, crafted by Ozan Karakoc, showcases the essence of creativity and adaptability in the culinary world. At the heart of Glad's concept is the stretchy dough, a masterpiece of texture and flexibility, masterfully handcrafted by Chef Cihan. This dough, thin, flexible, and dynamic, inspired the foundational elements of Glad's brand identity.
Glad represents more than just a dining experience; it's a testament to the adaptability and fluidity of modern culinary ventures. Pop-up restaurants, by their nature, embody flexibility and ease of adaptation. Glad takes this to the next level, capable of transforming any space, from the most popular food markets like Smorgasburg to private events, into a gourmet experience within half an hour. This inherent adaptability influenced the creation of a flexible brand identity for Glad, one that evolves organically across different marketing materials while maintaining its core essence through a distinctive red and beige color scheme and a unique handwritten wordmark.
The design strategy employed by Karakoc for Glad is a masterclass in branding and visual identity. It underlines the importance of having a central, inspiring element—in this case, the dough—that defines and differentiates the brand. The color scheme and wordmark are not just visual elements; they are a narrative, telling the story of Glad's artisanal quality, flexibility, and innovative spirit.
For designers and brands looking to make a mark, Glad's approach provides valuable insights. It demonstrates how a well-thought-out branding strategy can elevate a product, making it memorable and engaging for its audience. By focusing on the essence of what they offer and how it's presented, brands can create a visual identity that resonates deeply with their customers, paving the way for success in a competitive landscape.
Glad's story is a reminder that at the intersection of design and culinary art, there's an opportunity to create something truly unique. Through strategic branding and a clear visual identity, Glad not only serves delicious focaccia but also a lasting impression.
Branding and visual identity artifacts
For more information make sure to check out Ozan Karakoc on Behance.
