Explore the unique branding and visual identity of NYU Cafés Especiais. Discover how minimalist design merges with deep meaning to create a sanctuary for coffee lovers.
In the bustling world of coffee shops, NYU Cafés Especiais stands out not merely as a place to enjoy a cup of coffee but as a beacon of tranquility and connection with nature. Designed by Matheus Perim and Jhon Design, this project transcends the conventional approach to café branding by embedding the Swahili essence of "nyumba" - not just a house, but a true sanctuary, into its core.
The design journey embarked upon by NYU Cafés Especiais is one of meticulous naming and visual identity creation. Launched in 2023, the brand offers a refuge from the fast-paced external world, inviting customers to slow down and immerse themselves in a serene environment. This philosophy is elegantly woven into every aspect of the brand's visual identity, from its minimalist features to elements bursting with meaning.
The collaboration between the client, NYU specialty coffees, and the designers has birthed a visual narrative that resonates deeply with consumers seeking more than just a coffee shop. It's a call to reconnect with the simpler aspects of life, an ethos that is vividly reflected in the brand's choice of colors, typography, and imagery. These design choices do not just communicate the brand's identity; they invite the audience into a story of refuge, connection, and simplicity.
For those intrigued by the intersection of branding and visual identity, NYU Cafés Especiais provides a masterclass in how to marry concept with design. It showcases the power of a well-thought-out visual identity to transform a space into something more than its physical boundaries - a home, a sanctuary. This project stands as a testament to the designers' ability to capture the essence of 'nyumba' and translate it into a compelling visual language.
In the realm of coffee shop design, NYU Cafés Especiais emerges as a distinguished case study, embodying the principles of minimalism, meaningful elements, and a strong conceptual foundation. It serves as a beacon for designers and brand strategists aiming to create spaces that offer more than just a product or service but a unique experience rooted in deep, personal values.
Branding and visual identity artifacts
For more information make sure to check out Matheus Perim (behance.net/matheusperim) and jhon design (behance.net/jhondesignme)
