At Optio, their commitment to providing financial expertise and user-friendliness is what sets them apart in their industry. When they approached Properly Studio for a branding project, they knew that they needed a brand that would represent their values and help them stand out from the competition.
The team at Properly Studio was up for the challenge. They started by exploring different design concepts, but they quickly honed in on one idea that felt captured the essence of Optio's brand: negative space. By cutting the letter O in half for the first and last characters of Optio, the team created a logo that was both unique and memorable.
But the designers didn't stop there. They wanted to create a brand that was modern, yet elegant. To achieve this, the team played with blurs and gradients in the branding materials, creating a look that was both eye-catching and sophisticated.
The end result was a branding project that perfectly represented Optio's values and mission. The negative space logo and elegant design helped Optio stand out in their industry and attract customers who valued both financial expertise and user-friendliness.
At Properly Studio, they believe that a strong brand is essential for any business looking to succeed in today's market. If you're looking to create a unique and memorable brand that truly represents your values, contact them. Properly Studio specializes in branding, design, and digital marketing and can help take your business to the next level.
Branding artifacts
Credits
- Client: Optio Incentives Optio Incentives
For more information make sure to check out properly.studio website.
