Caggregate is a brand identity that exudes simplicity, elegance, and minimalism. The brand's black and white color palette and use of circles for its symbol create a unique and sophisticated look that is both timeless and modern. Caggregate's branding is a perfect example of how simplicity can be used to create a lasting impact.
The use of circles in Caggregate's branding is a smart choice as it is a versatile shape that can represent a variety of concepts. In the case of Caggregate, the circles seem to represent the concept of unity and coming together, which is fitting for a brand name that plays with the word “aggregate” ad tries to get ideas together. The circles are also used in a subtle way, which adds to the overall minimalistic look and feel of the brand.
The black and white color palette used in Caggregate's branding is another smart choice. Black and white are classic colors that are always in style and are versatile enough to be used in a variety of applications. They are also simple and easy to work with, which makes them a popular choice for designers. The use of these colors in Caggregate's branding adds to the overall elegance and sophistication of the brand.
Overall, Caggregate's branding is a great example of how simplicity and minimalism can be used to create a memorable and elegant brand. The use of circles and the black and white color palette work together to create a sophisticated and modern look that is both timeless and versatile. Whether it's on a website, business card, or product packaging, Caggregate's branding is sure to leave a lasting impression. If you're looking for inspiration for your own branding, Caggregate is definitely worth checking out.
Brand identity artifacts
For more information make sure to check out Jarosław Dziubek on Behance and Instagram.
