To meet future demands on quality, specialization, and sustainability, two of Sweden’s (and Europe’s) foremost printing companies joined forces to create a unique and comprehensive offering: everything from world-class art printing to large format printing for entire spaces, all produced with a minimal negative impact on the environment.
Their own windmill powers the entire production.
We made that the foundation of both the name and the identity.
The new company was named By Wind – a name that encompasses the broad offering; Art Printing By Wind, Commercial Printing By Wind, and Architecture Printing By Wind. And that can highlight specific technologies (e.g., Foil Printing By Wind) and collaborations (e.g., Acne Studios By Wind).
Given the central meaning of wind power, the logotype conveys the wind force and power generated at the printing facility in real-time. The icon can be applied in various formats, from 5x5 pixels to 5x5 cardboard boxes. In a world full of mock-ups, By Wind wants to inspire actual printing. Using 3x2 meter-sized sheets, we animated the icon on-site at the printing facility in a classic flip-chart fashion, and 25 boxes on a pallet were arranged into a rotating animation. A motion that also brings the rhythmic work of the printing press to mind.
The other design elements are developed to take care of large amounts of information and energize the whole category. The directness and attitude of a media house – more dynamic than static and more digital than analog. All to reach the market through all channels and challenge an old-fashioned image of the printing business.
Nowadays, it is not enough to be Nordic's top-quality printing company. Not even to be the Nordics' most sustainable printing company. You need to be both. At the same time.
About By Wind
By Wind is one of the Nordics' leading quality printing companies, with an ambitious sustainability agenda that makes a difference in practice. By Wind is a recent merger of two of Sweden's largest and most reputable printing companies: Göteborgstryckeriet in Mölndal and Danagård Litho in Ödeshög. It is not enough to be Nordic's top-quality printing company. Not even to be the Nordics' most sustainable printing company. You need to be both. At the same time. Our business areas range from Art Printing and Commercial Printing to Architecture Printing.
About F&B Happy
F&B Happy is a brand agency of strategic and creative minds. We help our clients develop brands that make a world of real difference. F&B Happy is part of the Forsman
& Bodenfors family and the global marketing network Stagwell.
Credits
- Design Director: Oskar Andersson
- Brand Strategist: Anders Kornestedt
- Client Director: Camilla Smids Lövgren, Anette Anderson
- Designer: Joakim Aronsson, Ellinor Bjarnolf, Emilie Lindquist
- Animation: Emil Graden (F&B Studios)
- Producer: Henrietta Sterner-Bernvik (F&B Studios)
- Motion Designer: Anton Ocampo, Linn Wergelius
- Copywriter: Lars Forsberg
- Photographer: Ander, Sanner Fotografi
- Printing: By Wind
