Discover Taxfix's redefined branding and visual identity by Kallan & Co, showcasing a mission of financial empowerment and user-centric design in their expansive market.
When Kallan & Co took on the challenge of refreshing the branding and visual identity for Taxfix, Europe’s leading mobile tax platform, they embarked on a transformative journey. With over 5 million app downloads in Germany alone, Taxfix aimed to broaden its customer engagement and reach new markets. The collaboration marked a crucial step in evolving from a disruptor to a leader in the finance tech industry.
Kallan & Co's strategy, 'Fix finance for all,' encapsulates Taxfix's goal of empowering users with financial tools that extend beyond the tax season. This vision drove the creation of a brand identity that emphasizes simplicity, expertise, and empowerment. The reimagined Taxfix logo, with its iconic percentage symbol, and a series of financial motifs, serve as key assets, positioning the company as a confident leader in the financial tech landscape.
The design team's approach was holistic, touching on all aspects of the brand from the logo to the user interface. They introduced a color palette that includes Taxfix's vivid green alongside lilac, gold, and blue, inspired by the Euro currency. This choice not only honors Taxfix's European roots but also ensures the brand's appeal across various digital platforms. The selected typeface ‘ROM’ bridges technical precision with a human touch, reflecting the brand's commitment to its users.
Moreover, the art direction and illustrations play a pivotal role in bringing the brand's mission to life. They authentically represent people from diverse backgrounds, making finance personal and relatable. By balancing expertise with warmth, the illustrations add depth and personality to the brand, making financial empowerment an accessible goal for everyone.
In redefining Taxfix's branding and visual identity, Kallan & Co has not just updated a look; they have articulated a mission. They've crafted a brand that speaks directly to users, empowering them to take control of their finances with confidence. This project stands as a testament to the power of thoughtful design in shaping the future of financial technology.
Branding and visual identity artifacts
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