Discover the new branding and visual identity for Sony Music Benelux, designed by Celis X Joeri.
Sony Music Benelux has unveiled a stunning rebrand, crafted by the dynamic duo Celis Jansen and Joeri Worm. Known for their innovative approach to branding, Celis X Joeri has developed a new brand strategy, creative direction, and identity that aligns perfectly with Sony Music’s vision of the Power of Attention.
Sony Music Benelux is a pioneer in the music industry, championing an artist-focused approach through a forward-thinking A&R strategy, bespoke personal growth programs, and cutting-edge studio facilities. This dedication to nurturing talent has informed every aspect of the new brand identity. The rebrand aims to highlight the company’s commitment to artists, colleagues, and partners, while promoting innovative methods for creating exceptional music.
A Detailed and Respectful Design
The new visual identity is designed with meticulous attention to detail, showing deep respect for the creative work of artists. This identity permeates all levels of communication, from the smallest details like wrapping paper to major elements like presentation templates and personalized welcome screens for visitors. This comprehensive approach ensures that the brand’s innovative and caring nature is consistently communicated.
Dynamic and Collaborative Visual Patterns
A standout feature of the new identity is its dynamic pattern, which draws inspiration from collaborative efforts. This pattern system is versatile, capable of highlighting both foreground and background elements. Observant individuals may also notice subtle references to digital audio tools within the design, creating a connection to the music industry. This flexibility allows the label to emphasize an artist’s identity when necessary, making the branding both unique and adaptable.
A Small Team, Big Impact
Joeri Worm reflects on their journey, stating, “Over the past few years, we, as a two-person branding team, have been shaping the new brand direction for Sony Music Benelux from the inside. This arrangement allows us to immerse ourselves in the company’s culture and initiate change from within. This has initiated a wave of change. We’re excited to share some of our results, even though this journey has just begun.”
The rebranding of Sony Music Benelux by Celis X Joeri is a testament to the power of thoughtful, artist-centered design. It highlights how a small team can make a significant impact by understanding and integrating into the company’s culture. This new visual identity not only elevates the brand but also sets a new standard for creativity and innovation in the music industry.
Branding and visual identity artifacts
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