Discover how Grupo QuintoAndar's branding and visual identity transformation is setting new standards in Latin America's real estate ecosystem.
Grupo QuintoAndar stands as a beacon in Latin America's real estate ecosystem, synonymous with innovation and a fervent commitment to enhancing how people experience home living. The unveiling of their consolidated brand, Grupo QuintoAndar, marks a pivotal era, encapsulating a decade of growth and transformation within the housing market.
In 2023, Grupo QuintoAndar embarked on a journey to redefine its corporate persona, acknowledging the need for a cohesive brand identity that not only respects its heritage but also embraces the plethora of brands within its portfolio. This rebranding initiative aimed to foster a stronger sense of unity among employees spanning over six countries, without compromising the essence that QuintoAndar represents in the real estate sector.
The challenge was monumental: to craft an identity that retained the quintessential elements of QuintoAndar while infusing a fresh and engaging narrative. The solution lay in a nuanced approach to typography and color selection. Opting for a sophisticated shade of blue, the team introduced a palette that offers flexibility and variety, ensuring the brand's adaptability across different platforms and mediums.
The typographic choices made by the design team underscored the blend of technology and humanity that QuintoAndar champions. This delicate balance was crucial in maintaining brand recognition while propelling the company into its next chapter. The design narrative extends beyond mere aesthetics, embodying the brand's ethos of transformation and inclusivity within the housing landscape.
Behind this visionary rebranding were the creative minds at Grupo QuintoAndar, comprising a blend of brand specialists, graphic designers, and marketing directors. Their collective effort has not only enriched the brand's visual appeal but also strengthened its position as a leader in Latin America's real estate market.
As Grupo QuintoAndar continues to evolve, its new branding and visual identity serve as a testament to the company's unwavering dedication to excellence and innovation. This rebranding journey underscores the importance of adaptability and coherence in narrating a brand's evolution, setting a benchmark for others in the industry to follow.
Branding and visual identity artifacts
Brand team
- Andrea Della Manna - Brand Coordinator
- Caroline Oliveira - Brand Specialist
- Felipe Campos - Head of Brand
- Flavia Mussalem - Marketing Director
Creative team
- Bruna Aragão - Brand Design Manager
- Gabriela Santos - Graphic Designer
- Gustavo de Lacerda - Creative Director
- Gustavo Mendes - Brand Designer
- Rafael Almeida - Brand Designer
- Rafaela Cavalcanti - Brand Designer
- Ricardo Lopes - Motion Designer
- Victoria Oliveira - Brand Designer
