Merge Platform Branding: A Bold and Friendly New Visual Identity

Explore the new branding and visual identity for Merge Platform, designed by Hossam Etsh, focusing on enhancing remote hiring in the MENA region.

Discover the striking new visual identity for Merge Platform, expertly crafted by designer Hossam Etsh. Merge Platform focuses on streamlining remote hiring processes in Egypt, connecting businesses with top talent in the MENA region. This bold rebrand aims to enhance Merge’s mission of building exceptional remote teams and redefining workplace flexibility.

Etsh's design approach for Merge Platform centers on creating a visual identity that embodies professionalism, innovation, and accessibility. The rebranding process involved developing a comprehensive identity system, including a refreshed logo, typography, color palette, and marketing materials.

The new logo is a standout feature, designed to convey a sense of unity and collaboration. Its clean, modern lines reflect the company’s forward-thinking approach to remote hiring. The typography is carefully chosen to be both readable and distinctive, ensuring that Merge Platform’s communication is clear and impactful across all mediums.

The color palette is another critical element, selected to evoke trust and reliability. The primary colors are bold yet approachable, striking a balance between corporate professionalism and creative innovation. This color scheme is consistently applied across all brand materials, reinforcing the visual identity’s cohesiveness.

Marketing materials, including brochures, business cards, and digital assets, have been meticulously designed to align with the new visual identity. Each piece serves to communicate Merge Platform’s vision and mission effectively, ensuring that potential clients immediately recognize the brand’s values and expertise.

The rebrand also extends to Merge Platform’s online presence, with the website and social media profiles receiving a complete overhaul to match the new identity. This cohesive digital presence helps in building a strong, recognizable brand that stands out in the competitive remote hiring market.

For those interested in branding and visual identity, Merge Platform’s rebranding is a compelling example of how thoughtful design can transform a company's image and enhance its mission.