Dive into the world of 3D motion design with Woodwork Amsterdam's latest project for Wilson's Airless Gen1 basketball. A blend of innovation and artistry.
In a groundbreaking move, Wilson collaborated with Woodwork Amsterdam to introduce the Airless Gen1 basketball through a captivating launch film. This project highlights Wilson's commitment to innovation, featuring a ball that eschews traditional design for a 3D printed, lattice structure which requires no inflation.
The film by Woodwork Amsterdam is not just a teaser but a narrative that intertwines the mystique of creation with cutting-edge technology. It visualizes the basketball's journey from a conceptual powder to its final, sintered form, all set against the dramatic backdrop of celestial events. This storytelling approach not only showcases the product's innovative features but also elevates it to a symbol of futuristic design in sports equipment.
The creative concept behind the Wilson Airless Gen1 basketball animation is a testament to the power of branding melded with motion design. The narrative crafts a space where basketball motifs are ingeniously integrated into a cosmic setting, reflecting the ball's hexagonal lattice structure in the visuals of a solar eclipse and the formation of celestial bodies. This strategic design choice not only captivates the viewer but also embeds the product's unique characteristics within the visual story.
For design enthusiasts and industry professionals, the project stands as a beacon of how 3D motion design can transcend traditional advertising, creating an immersive experience that highlights a product's innovation. The collaboration between Wilson and Woodwork Amsterdam demonstrates a forward-thinking approach to product launches, where the essence of the product is woven through captivating narratives and visual storytelling.
This project not only reinforces Wilson's position as an innovator in sports equipment but also showcases Woodwork Amsterdam's expertise in blending branding with motion design. It's a prime example of how modern technology and creative storytelling can come together to create not just an advertisement, but a piece of art that resonates with audiences and leaves a lasting impression.
By focusing on the design and technological aspects of the Airless Gen1 basketball, this project paves the way for future collaborations where the boundaries of creativity and product design are pushed even further.
3D and motion design stills
For more information make sure to check out Woodwork Amsterdam website.
