Exploring the evolution of CorStim's branding and visual identity, focusing on the unique challenges and solutions in the design process.
CorStim, a start-up specializing in personalized neurological treatments, stands as a noteworthy case. With a focus on identifying neuromarkers and utilizing brain stimulation devices, CorStim's mission demanded a branding strategy that would echo its innovative approach.
The company's origin dates back to 2009, under the leadership of Anne Beuter, who secured a patent that laid the foundation for CorStim SAS in 2019. Today, headquartered in Montpellier with a dedicated team of eight, CorStim is a testament to enduring innovation.
Addressing the need for a comprehensive visual identity, CorStim entrusted Palantis, led by Art Director Alexis Boudal, to overhaul their branding. The original identity, crafted internally, lacked the adaptability and distinction necessary for diverse communication platforms.
Palantis introduced a bespoke typography for CorStim's logo, integrating a stylized "C" that enhanced legibility and distinctiveness. The logo's iconography, reminiscent of the statistical results from their research, adopted an elliptical form, symbolizing continuous movement and progress.
This redesigned "C" became the cornerstone of CorStim's visual language, adaptable across various mediums, thus fortifying the brand's presence. Complementary baselines such as "Mapping brains to correct brain disorders" and "Probing minds to reconnect networks" were instrumental in reinforcing CorStim's core mission.
Despite the innovative proposal from Palantis, CorStim opted for a simpler, more traditional visual identity. However, the collaboration was instrumental in shaping the current visual identity displayed on their website. Palantis's contribution extended beyond branding, encompassing website development, SEO optimization, and the creation of comprehensive communication tools.
This case study illustrates the intricate balance between innovation and traditionalism in branding. It highlights the importance of a visual identity that resonates with a company's ethos while remaining adaptable and distinct in an ever-evolving market. CorStim's journey in branding and visual identity is a compelling example of aligning design with strategic business objectives, encapsulating the essence of modern branding dynamics.
Branding and visual identity artifacts
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