Vasava Studio's creation of La Sustancia's branding and visual identity epitomizes the fusion of strategy and creativity in the realm of digital content.
Vasava Studio recently embarked on a project to define the brand identity for La Sustancia, a new strategic consulting firm specializing in digital content and social networks. La Sustancia’s mission is to bridge the gap between brands and the most fitting content creators, unlocking their full potential. The challenge was to encapsulate this in a brand identity that conveyed the essence of content strategy, a concept inherently intangible.
The solution lay in the name itself, 'La Sustancia' or 'The Substance.' Vasava Studio took inspiration from this, crafting a visual identity that treated valuable content as an organic, fluid, and dynamic entity. This approach led to the creation of a logo where the letters are formed by rounded elements, imbued with a sense of movement. This dynamic logo adapts to various configurations, enhancing its flexibility and relevance.
A key element of the identity is the 'S' for substance, transformed into a symbol that represents the connection between creators and brands. This symbol comprises two groups of fluid elements linked by a line, embodying the idea of collaboration and flow of ideas.
The color palette chosen for La Sustancia is vibrant and lively, featuring red, fuchsia, and yellow, complemented by blue, gray, beige, white, and black. This palette brings an energetic and engaging vibe to the brand. The primary typeface, Chivo, adds a modern and clean touch to the overall design.
The S symbol's shapes, referred to as 'Matter,' serve as a container for images or text in all communication pieces, creating a cohesive and intriguing visual language. This element is pivotal in generating interest across various mediums, including the website, a presentation video with 3D graphics, social media content, business cards, and other offline materials.
Vasava Studio’s work for La Sustancia is a testament to the power of thoughtful design in expressing a brand's value proposition. By successfully translating the concept of content strategy into a dynamic and visually compelling identity, Vasava Studio has not only created a brand image for La Sustancia but also set a benchmark in corporate identity development in the digital age.
Branding and visual identity artifacts
For more information make sure to check out Vasava Studio website and Behance profile.
La Sustancia: Crafting Identity in the Digital Age
