Our friends from Ars Thanea has reached out and wanted to share about their 'biggest project to date' and it's with Huawei's Tech4All - A millions dreams campaign. Working in collaboration with WPP Team Huawei and Argentinian director’s duo Mab & Becho, they have created together a heart-warming and meaningful video proving that can develop a better future for all. Let's all take a closer look!
In their words
TECH4ALL is a digital inclusion initiative supported by the Chinese technology company Huawei, which approached us to help them present how technology significantly improves the quality of life in four particular fields: education, health, environment, and development.
The main hero, a metaphor for technology, takes us to an African Savannah, a hospital, a rainforest, and a remote little village and transmutes people’s life: provides kids with new digital skills, improves the standard of the health care, protects the environment, drives balanced development. Simply makes a world a better place.
Mechanisms, charming visuals, puppet-like human characters, and smooth camera movements captured in a 3D globe created by our team gave a real movie-like feeling and brought this thought-provoking story to life.
Stills
Robot
Assets
Credits
- More on Ars Thanea
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- Client: Huawei
- Agency: WPP Team Huawei
- Script: Peter Strauss
- Art Direction: Sergej Chursyn
- Producer:Tanja Frohwerk
- Directors: Can Can Club - Mab & Becho (Mariano Bergara, Becho Lo Bianco)
- Design & Animation: Ars Thanea
- Executive Creative Director: Peter Jaworowski
- Studio Supervisor: Mikołaj Valencia
- CG Lead: Bartłomiej Kalinowski
- Art Director: Maciej Mizer
- Animation Lead: Bartłomiej Kalinowski
- Animation and Layout: Katarzyna Strzelczyk, Bartek Kalinowski, Krzysztof Marcinowski, Maciej Wojtkiewicz, Wojtek Jakubowski, Bartłomiej Dąbkowski, Mesrop Hovhannisyan, Rok Predin, Piotr Wołoszyński
- Rigging: Krzysztof Marcinowski
- Look Development: Rafał Woźniak, Sebastian Marek, Paweł Filip
- Lighting & Rendering: Rafał Woźniak, Paweł Filip, Sebastian Marek, Bartłomiej Dąbkowski, Mateusz Bargiel
- 3D Modelers: Sebastian Marek, Tomasz Dabert, Rafał Woźniak, Paweł Filip, Radosław Brzozowski, Mateusz Bargiel
- Compositing: Bartosz Lis
- Color Grading: Maciej Mizer
- Concept Artists: Michał Urbański, Marcin Warzecha
- Storyboard Artist: Martin Santos
- Producer: Agnieszka Koterba, Marta Król
- Production Coordinator: Katarzyna Pawłowska
- Creative Development and Director Assistant: Dominique Barbouth
- Sound Studio Executive Producer: Marc Algranti
- Sound Studio Producer: John "Scrapper" Sneider
- Sound Arranger: Aaron Mirman-Heslin
