Fresh brand and visual identity for Maratona de After Effects

Maratona de After Effects, an exciting online event, has been created by motion designer @levymotion and brought to you by FIXGU. This one-of-a-kind course aims to challenge young professionals to expand their skills and take their motion design abilities to new heights. That was the context behind the brand work created by FIXGU.

At FIXGU, the focus was on creating a distinctive visual identity that embodies the spirit of Maratona de After Effects. The typography of the logo was carefully crafted to convey a sense of speed and eccentricity, drawing inspiration from underground animations. By incorporating elements from After Effects, the animation software itself, the logo serves as a visual feast, strengthening the identity and establishing a strong connection with the software.

The project's aesthetic showcases key features such as extrusion, scale, alignment, and movement, offering a glimpse into the world of motion design. These visual cues are intentionally designed to inspire and empower students to explore the possibilities of animation. Maratona de After Effects encourages young professionals to embrace motion design as a fun and stylish medium that allows for boundless creativity.

Participants in the course will have the opportunity to dive into the intricacies of After Effects and unleash their imagination. Through hands-on learning and interactive exercises, students will learn how to animate their own designs, giving life to their creations. Maratona de After Effects not only offers valuable knowledge but also demonstrates how motion design can be an enjoyable and engaging experience.

With Maratona de After Effects, FIXGU is opening doors to a world of possibilities for aspiring motion designers. Whether you're a beginner or a seasoned professional, this online event provides a unique opportunity to enhance your skills and explore the exciting realm of motion design. Join the Maratona de After Effects and discover the joy of bringing your designs to life with style and flair.