Explore VERN’s Innovative Branding & Visual Identity by Numinous

Discover VERN’s innovative branding and visual identity by Numinous, emphasizing smart home technology and energy efficiency.

Numinous Agency® took on the exciting task of reimagining VERN’s branding and visual identity, focusing on their commitment to smart home technology and energy efficiency. This project was not merely about a new look; it aimed to embody VERN’s core principles and future aspirations.

The creative journey with VERN began with an in-depth exploration of their ethos and vision. Numinous sought to create a brand identity that would not only highlight VERN’s innovative energy solutions but also promote sustainable living. The result is a brand that establishes a meaningful connection with its audience (connected circles) and solidifies VERN’s position as a pioneer in the smart home industry.

Design Aspects

Brand Identity: Numinous crafted a cohesive brand identity that reflects VERN’s dedication to innovation and sustainability. The new identity is modern, clean, and forward-thinking, aligning perfectly with VERN’s mission.

Brand Style Guide: A comprehensive brand style guide was developed to ensure consistency in all communications. This guide includes detailed instructions on logo usage, color schemes, typography, and digital design principles.

Color Scheme: The color palette chosen for VERN is both vibrant and eco-friendly, featuring greens and blues that symbolize growth, sustainability, and technological advancement.

Typography: The typography used in VERN’s new branding is modern and clean, enhancing readability and reinforcing the brand’s contemporary image. It balances sophistication with approachability.

Digital and Print Design: The digital and print materials created for VERN maintain a consistent visual language, ensuring that the brand’s message is clearly conveyed across all platforms.

VERN’s brand transformation by Numinous is a testament to the power of thoughtful, strategic design in creating a brand that resonates deeply with its audience.