Midi:Quinze's branding and visual identity for Hôtel Cargo in Dunkirk, France, draws inspiration from the city's maritime heritage, creating a captivating and immersive guest experience.
Hôtel Cargo, nestled in the heart of Dunkirk, France, has undergone a remarkable transformation, courtesy of the creative minds at Midi:Quinze. Tasked with elevating the hotel's status from a 3-star to a 4-star establishment, the design agency embarked on a branding journey that captures the essence of the maritime city.
Midi:Quinze, in collaboration with architect Éloïse Bosredon, drew inspiration from Dunkirk's nautical heritage. The visual identity, a "carte blanche" creation, features a distinctive typogram reminiscent of lettering found on merchant ships. The color palette mirrors the hues of boat hulls, and even the hotel's emblem cleverly incorporates a propeller formed from the letter "C."
The hotel's interior design further immerses guests in a maritime world. The 50 rooms, restaurant, and cocktail bar all echo the nautical theme, offering a comfortable and inviting atmosphere. The renovation also included an expansion of the building, adding a fitness room and sauna for guests to enjoy.
The transformation of Hôtel Cargo is a testament to Midi:Quinze's ability to create a cohesive and captivating brand identity. By drawing inspiration from the local environment and infusing it with creative flair, the agency has helped the hotel achieve its goal of becoming a 4-star destination.
Accompanied by the talented Éloïse Bosredon on the concept and architecture of the place, we focused our work on the marine universe: a unique typogram inspired by the lettering on the backs of merchant ships, colors sourced directly from boat hulls, right down to the establishment's emblem forming a propeller composed of its first letter, for example.
Branding and visual identity artifacts
