Arthur Stovell shared a branding and visual identity for Deforestation Free Financing featuring a simple and elegant design with a strong vibrant accent color to convey a sense of urgency and immediacy.

Background

Deforestation Free Finance works with industry experts to provide practical guidance and ensure that financial institutions eliminate commodity-driven deforestation from their portfolios. 

Design

The brand mark features an abstract shape that references a financial growth chart combined with a bold tree icon. Bold and robust, this symbol forms the starting point of a graphic language that can be used in a variety of ways to form abstract forest compositions and more detailed tileable patterns.The primary color palette consists of black, white and gray as well as a strong vibrant orange to convey a sense of urgency and immediacy.

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