CADÉ Publishing: Redefining Artistic Branding in Vietnam

Discover CADÉ Publishing House's innovative approach to branding and visual identity, blending art, design, and architecture in Vietnam.

Yuno Tran, a renowned designer, has masterfully crafted the visual identity for CADÉ Publishing House, a Vietnamese publisher deeply rooted in Design, Art, and Architecture. CADÉ stands out for its deep dive into the cultural nuances and technological aspects of contemporary artistic works, enriching Vietnam's art landscape.

At the heart of CADÉ's brand identity lies a logo that eloquently bridges generational gaps. The logo, inspired by the traditional Vietnamese fan, melds with modern, geometric forms, symbolizing the fusion of historical artistry with contemporary design. This emblem serves as a metaphor for CADÉ's commitment to preserving and rejuvenating the rich tapestry of Vietnamese art.

The brand's ethos, encapsulated in the concept of 'Condensation', reflects the transformative power of art through reading. It suggests a journey where individuals immerse themselves in a world shaped by literature, rediscovering their authentic selves in the process. This notion resonates deeply with art enthusiasts, offering a sanctuary where the external world fades, leaving the reader in a cocoon of creativity and imagination.

Embracing the motto "art is for sharing", CADÉ positions itself as more than a publisher. It aims to be a custodian of Vietnamese art, striving to conserve traditional cultural values while also championing their evolution on the global stage. CADÉ's vision extends beyond publishing; it seeks to be a community hub and a companion for art aficionados in Vietnam, fostering shared experiences and collective appreciation of art.

Yuno Tran's design for CADÉ is more than a brand identity; it's a narrative that weaves the threads of tradition, modernity, and communal spirit into a tapestry that speaks to every art lover's heart. In this endeavor, CADÉ Publishing House emerges not just as a publisher, but as a beacon of cultural preservation and innovation in Vietnam's vibrant artistic landscape.