Explore how Rebel Water's branding and visual identity were crafted to transform drinking water into a lifestyle and rebellious journey, highlighting its unique approach.
In the ever-evolving landscape of brand design, the Rebel Water project stands out as a testament to creativity and innovation. Spearheaded by Daniel Medeiros, this initiative reimagines the daily act of drinking water, elevating it to a statement of rebellion and authenticity.
Rebel Water, aptly named "Pure Liquid," challenges the mundane by infusing every sip with the essence of rebellion. It's not just water; it's a movement that beckons consumers to defy the ordinary and embrace a lifestyle of conscious health choices and boldness.
The challenge laid before Daniel was to encapsulate the brand's spirit into a visual identity that resonates with its core message. The solution? A daring approach to typography. Handcrafted with a punk flair, the typography becomes more than just letters—it's a manifesto of Rebel Water's audacious spirit. Each character, a stroke of defiance, embodies the brand's invitation to break free from convention.
The design strategy extends to the packaging, where the logo takes center stage, almost bursting forth from the can. This visual technique underscores the idea that Rebel's rebellion transcends its container, offering an experience that goes beyond mere hydration. The choice of mineral tones, such as agate green and copper, further accentuates the product's purity and connection to nature.
Drawing inspiration from beer and energy drink aesthetics, Rebel Water's packaging appeals to a diverse audience. It speaks to youngsters attracted by the brand's design and ethos, as well as health-conscious parents. This broad appeal underscores the universal truth at the heart of Rebel Water's mission: choosing a healthier life is in itself a rebellious act.
This project exemplifies how innovative design can transform a simple product into a lifestyle choice. Through thoughtful branding and visual identity, Rebel Water invites everyone to join a movement that celebrates individuality, health, and the courage to defy expectations with every sip.
Branding and visual identity artifacts
For more information make sure to check out Daniel Medeiros on Behance.
