Placebo Estudio shared a branding and visual identity project for Finbull, an investment bureau that was created after finding out a big problem: the general population in Mexico virtually has no financial education. ─Nobody has taught us how to properly manage our money, and let it works for us, instead of we were slaves of it.─
We have designed a graphic identity with a classic character, the color palette is based on deep blue and red, both adding formality and seriousness to the brand. Additionally, geometric patterns were created that bring a youthful context and complement the entire identity.
The symbol is based on a bull that is in an alert position or support, complemented with a serif typeface to achieve a perfect harmony between the logo and symbol.
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