Explore the branding and visual identity of Ártico, a Mexican home store, featuring minimalist design, a neutral color palette, and a modern aesthetic.
Ártico, a home store based in Mexico, showcases an exceptional branding and visual identity crafted by designer Aranza Herce. The brand merges fashion and home decor, focusing on aesthetic and artistic criteria, emphasizing natural and organic concepts. This approach creates a harmonious blend of elegance and simplicity, reflecting the store's commitment to both beauty and functionality in home decor.
Minimalist Logotype
The logotype features a minimalist design aimed at creating balance and authenticity. The half-open kerning contrasts with the typeface's firmness, adding a touch of luxury. The careful distribution of punctuation elements enhances this balance, ensuring a sophisticated look. This minimalistic approach not only reflects the brand's modern aesthetic but also conveys a sense of calm and clarity, essential for a home store.
Graphic Identity
Ártico's graphic identity employs a neutral color palette that aligns with the brand’s natural and organic theme. Shades of whites, greys, and beiges dominate, creating a serene and timeless visual experience. The use of IBM Mono typeface provides a vintage, artisanal feel, contrasting with the modern logo. The compositions are clean, with ample blank spaces and non-traditional alignments, offering a fresh and authentic aesthetic. This careful use of typography and color not only emphasizes the brand's modernity but also its roots in traditional craftsmanship.
Design Applications
The branding extends to various design applications, maintaining a consistent look and feel across all touchpoints. This includes everything from in-store signage and product packaging to digital interfaces and marketing materials. The modern alignments and clean design principles ensure a cohesive visual experience, reflecting Ártico's artistic and contemporary ethos. Each application of the brand identity is meticulously designed to uphold the store's values of elegance, simplicity, and quality.
In conclusion, Ártico's branding and visual identity, characterized by minimalist design, a neutral color palette, and a modern aesthetic, effectively communicate the brand's dedication to aesthetic and artistic excellence. The thoughtful design elements, from the minimalist logotype to the clean graphic identity and cohesive design applications, ensure that Ártico stands out as a leader in the home decor industry, offering products that are not only functional but also beautiful and inspiring.
Branding and visual identity artifacts
For more information make sure to check out Aranza Herce’s website and Behance.
