Explore how ceu.design reimagined Genuíno Films' branding and visual identity, blending history with modern flexibility and transformation.
In 2023, Genuíno Films, an esteemed audiovisual production company, embarked on a transformative journey with ceu.design to redefine its branding and visual identity. Known for their dynamic range in documentaries, music videos, feature films, and commercials, Genuíno Films has consistently demonstrated a unique blend of creativity, technical skill, and cultural sensitivity. Their latest endeavor in visual identity reflects these values, marking a new professional phase for the company.
The central element of this redesign is the new symbol - a composition of three rectangular blocks. This design connects with Genuíno Films' rich history while offering an innovative perspective on various subjects. The blocks serve as metaphoric windows to the world, reminiscent of a film reel or a praxinoscope gesture, symbolizing the company's continuous evolution in the audiovisual landscape.
Ceu.design's approach was to infuse the brand with the concept of flexibility and transformation. This is evident in the brand's visual expression, where the historical elements are reinterpreted to fit the modern context. The rectangular blocks, once a static symbol, are now dynamic, representing different facets of the audiovisual world.
The versatility of Genuíno Films' new identity is further enhanced by multiple alternative signatures. These variations allow the brand to adapt and resonate across different platforms and mediums, maintaining consistency while being flexible. The design team drew inspiration from film reels, using frames and repetition to create a growing grid system. This grid is directly connected to the logo's forms, reinforcing the brand's identity in every application.
In summary, the rebranding of Genuíno Films by ceu.design is a testament to the power of thoughtful design in capturing a brand's essence. It showcases how a brand can stay true to its roots while embracing change, resulting in a visual identity that is both flexible and transformative. This project sets a new benchmark in the realm of branding and visual identity, paving the way for future innovations in the field.
Branding and visual identity artifacts
Credits
- Customer Relations: Glauber Vilvert
- Creative Direction: Vítor Scarpato
- Design: Alexandre Ruda, Vítor Scarpato
- Strategy: Giovana Bordin
- Motion Design: Thales Muniz
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