As you may have heard or not, the folks from Uber have introduced a while back, their own take on financial products and technologies that deliver additional value for the community. It's kind of their take at the Apple Card basically. Whatever you see a value or not, we are showcasing the brand identity work they shared on Behance. Designed by the Uber Design. If you ask me, I am not too fond of the use of 'gradient' on the physical card but I do appreciate how much they share in the process, like the 'playbook' for example. I think there is a definite value to learn from teams that change our daily life and continue to experiment with new things. Bravo!
Brand Identity
By About Uber Design
Credits
- Creative director: Peter Markatos
- Lead brand designer: Braz de Pina
- Art director, Brand designer and Project Manager: Kevin Funkhouser
- Art director: April Larivee
- Brand product design lead: Joan Pons
- Illustration: Aldo Hernandez
- Uber Product Design Team
- Uber Creative team
- Uber Payment Design Team
- Typography by Jeremy Mickel
