Enchanting Branding of Quest Portal virtual tabletop RPG game

Explore the retro-inspired branding and game design of Quest Portal by monopo london, combining AI technology with 70’s nostalgia.

monopo london has unveiled a captivating rebrand for Quest Portal, a virtual tabletop role-playing game (TTRPG) platform. This project breathes new life into the gaming world with a unique blend of retro 70s aesthetics and modern design elements, creating a brand universe that invites users to immerse themselves in an imaginative, collaborative experience.

Quest Portal’s new identity draws heavily from the nostalgic era of the 70s, the golden age of TTRPGs like Dungeons and Dragons. The visual identity features whimsical fantasy characters and mysterious landscapes, crafted to inspire curiosity and exploration. The design is both playful and enigmatic, encouraging players to delve deeper into the game world.

A core aspect of the branding is the concept of “A Light in the Dark,” a metaphor for the blend of clarity and mystery in the game. This theme is reflected in the color palette, typography, and overall visual style. Monopo london utilized sweeping gradients, retro compositions, and a ‘Retro Veil’ overlay to create a vintage feel that resonates with the gaming community.

Typography plays a crucial role in Quest Portal’s branding. Inspired by 70s sci-fi book covers, the typographic elements evoke a sense of nostalgia while maintaining a modern edge. The primary serif font, Editorial New, adds a narrative quality to the brand, making every interaction feel like part of an unfolding story.

AI technology is seamlessly integrated into the platform, enhancing the gameplay experience. Monopo london highlighted this by incorporating AI-generated illustrations and creating an ‘AI Prompting Guide – Expansion Pack’ as part of the brand guidelines. This innovative approach ensures that the platform remains user-friendly while offering advanced features for dedicated players.

Quest Portal’s branding is a masterful blend of old and new, capturing the essence of traditional TTRPGs while leveraging modern technology to enhance the gaming experience. Monopo london’s design strategy effectively blurs the lines between reality and fantasy, inviting players to explore and create in a world where imagination knows no bounds.