Discover the elegant and timeless branding and visual identity of “Constelaciones,” a documentary series about contemporary photography in Argentina.
Designed by Guillermina Teves-Bejar, this project exemplifies how simplicity and thoughtful design can create a cohesive and impactful visual identity.
Constelaciones, a compelling documentary series on contemporary photography in Argentina, has recently unveiled its refined visual identity. Designed by the talented Guillermina Teves-Bejar, this project stands out for its simplicity and impactful visual communication.
Constelaciones delves into the work of emerging local photographers, presenting their creative processes through a network of peers. This collaborative approach is beautifully echoed in its visual identity, which is both neutral and timeless.
The design framework is built upon well-defined grids and clear reading levels, ensuring information is organized and easily accessible. This neutrality in design allows the photographic works to shine, free from visual competition. Inspired by the concept of constellations, the visual elements create a sense of connection among creators, contributing to a cohesive identity and adding rhythm to the overall visual presentation.
Guillermina Teves-Bejar’s design is a testament to the power of simplicity. By using minimalistic yet strategic elements, the identity reflects the essence of the series – a network of interconnected creators exploring the boundaries of visual storytelling.
For those passionate about branding and visual identity, this project serves as a remarkable example of how thoughtful design can enhance and elevate content without overshadowing it. Constelaciones is a masterclass in balancing neutrality with impact, making it a must-see for design enthusiasts.
Branding and visual identity
Credits
- Director & Editor: Juan Pablo Tristán.
- Director of Photography & Camera:
- Fidel González Armatta.
- Production & Distribution: Ezequiel Motillo.
- Sound & Camera: Ana Novillo Astrada.
- Graphic Design: Guillermina Teves-Beja
- 2021 ©® Visual Identity
- Constelaciones - Intercambios Fotográficos
For more information make sure to check out Guillermina Teves–Bejar on Behance and website.
