Dive into TSPC’s branding and packaging design by Folklore, featuring a fresh color palette and playful inspiration for a pizza brand.
The Secret Pizza Club (TSPC), a creative project by Folklore, breaks away from conventional food industry aesthetics with a fresh approach to branding and packaging design. Inspired by iconic New York pizzerias and the Teenage Mutant Ninja Turtles, TSPC showcases a playful and vibrant visual identity.
At the core of TSPC’s design is a distinctive color palette. Departing from the usual reds and yellows associated with pizzerias, Folklore opted for an unconventional mix of pink and green, set against the stark contrasts of black and white. This bold choice not only sets TSPC apart but also injects a sense of fun and modernity into the brand.
The design’s playful nature is further emphasized through its typography and graphic elements. The fonts chosen are bold and contemporary, reflecting the energetic vibe of the brand. Graphics inspired by the Teenage Mutant Ninja Turtles add a nostalgic yet fresh twist, appealing to a broad audience.
Packaging plays a crucial role in TSPC’s branding strategy. Each pizza box and accessory is designed to enhance the overall customer experience, making the unboxing as exciting as the pizza itself. The attention to detail in the packaging design ensures that every aspect of TSPC’s brand is cohesive and engaging.
Folklore’s approach to TSPC’s branding demonstrates how tradition can be reinvented with a modern touch. By blending classic inspirations with contemporary design principles, TSPC stands out in the competitive food market.
For those interested in branding and packaging design, TSPC offers a compelling case study on the power of innovative color use and playful graphics. The project illustrates how a well-thought-out design can create a memorable and distinctive brand identity, resonating with customers and leaving a lasting impression.
TSPC’s branding and packaging design by Folklore is a testament to the creativity and strategic thinking that defines successful modern branding.
Branding and packaging design artifacts
For more information make sure to check out www.folklore.mx
