Discover Deep Accounting's reimagined branding and visual identity, designed to symbolize adaptability, innovation, and a client-centric approach.
In a world where financial guidance is paramount, Deep Accounting emerges as a beacon of support for entrepreneurs. The recent unveiling of their branding and visual identity, crafted by the creative minds of Gegê Lima and Leonardo Guedes, encapsulates their ethos of innovation, adaptability, and approachability.
"Empowering entrepreneurs with customized solutions,"
Deep Accounting is more than a financial firm; it's a journeyman accompanying businesses on their path to success. This partnership is mirrored in their new logo, a clever ambigram representing the cyclical nature of growth and the continuity of support Deep provides.
A Symbol of Partnership
The newly crafted logo, taking a cue from the percentage sign, signifies more than financial insight—it's a testament to relationships built on simplicity and trust. This design conveys Deep Accounting’s commitment to being a steadfast ally, readable and accessible from any perspective.
"Simplicity deepens relationships," and this is the principle that guides Deep's revamped visual narrative. Their identity is designed to resonate with the modern entrepreneur: digital, dynamic, and ever-evolving.
Technology and Training at the Forefront
With an unwavering gaze towards the future, Deep embraces new technologies and continuous learning. This adaptability ensures they are not just keeping pace but leading the charge in innovative financial service delivery.
The reimagined identity speaks volumes of Deep's philosophy. As Creative Director Gegê Lima and Designer Leonardo Guedes put it, the goal was to forge an identity that reflects modernity and approachability. They have succeeded in creating a visual dialogue that aligns with the brand’s core values and speaks directly to the hearts of its clients.
Deep Accounting’s new branding is a symphony of design elements working in concert to convey a message of strength, flexibility, and partnership. As they step into 2024 and beyond, their visual identity is a vivid reminder that, in the world of business, depth of relationship and clarity of purpose are paramount.
Branding and visual identity artifacts
For more information make sure to check out Designed by Gegê Lima (behance.net/limounada ) and Leonardo Guedes (behance.net/guedesleonardo )
