Discover Coelho Rocha Advogados’ branding, showcasing a refined visual identity tailored to diverse legal markets.
Coelho Rocha Advogados, a leading law firm in Northern Brazil, recently embarked on a transformative branding journey with Walter Mattos Design Studio. Known for its tailored legal services across tax law, environmental law, and B2B sectors, Coelho Rocha sought a visual identity that would reflect its growth, sophistication, and innovative edge in the legal market.
A Brand Rooted in Purpose
With over a decade of excellence, Coelho Rocha combines traditional expertise with proprietary technology, enabling swift adaptability to client needs. The rebranding aimed to encapsulate this forward-thinking approach while highlighting the firm’s commitment to personalization and refinement.
The new identity strikes a balance between elegance and modernity, appealing to a broad audience. By blending clean aesthetics with strategic design elements, the branding effectively bridges the gap between the firm’s B2B and B2C services.
A Strategic Approach to Visual Identity
The rebranding process unfolded over 60-70 business days and included four critical phases: research, brand strategy, visual identity design, and website development. Each stage was meticulously planned to align with Coelho Rocha’s mission and goals.
The result is a cohesive visual identity that communicates reliability, professionalism, and a client-first approach. Bold typography and a curated color palette enhance brand recognition while evoking confidence and trust—qualities essential in the legal field.
Tailored for Diverse Clientele
One of the rebranding’s standout achievements is its ability to cater to diverse client segments. Whether addressing corporate needs in tax law or offering agile legal solutions for individuals, the visual identity resonates across audiences. This adaptability underscores Coelho Rocha’s expertise in navigating the complexities of different legal sectors.
Refined Aesthetics for a Legal Powerhouse
Walter Mattos Design Studio crafted a brand that radiates sophistication. The design incorporates minimalistic yet impactful elements, reflecting the firm’s values and its pioneering role in the legal landscape. The modernized website complements the visual identity, offering a seamless user experience and a polished digital presence.
Coelho Rocha’s rebranding is a masterclass in using design to elevate a brand. It demonstrates how a well-crafted visual identity can position a law firm as both approachable and authoritative in a competitive market.
For more insights, explore the project at Walter Mattos Design Studio.
Branding and visual identity artifacts
