AI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy. Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make…
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we…
AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching…
Ensuring your e-commerce website remains functional and efficient on Black Friday is paramount to harnessing peak sales and maintaining brand trust. A website crash during this high-traffic event not only leads to lost revenue but can significantly tarnish your brand’s…
Your website is the centerpiece of your online presence. It’s where you interact with your customers the most, explain the benefits of your services, and sell your products. That means you need a fast, reliable, secure, and easy-to-use hosting provider…
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts.…
A look back at this year’s trends in email marketing and what to look forward to next year. t’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had…
Choosing the right hosting solution for your small business site is crucial. Discover what strategy fits your business needs and keeps your customers happy. Every modern business needs a website, but do you know what kind of hosting you should use? The…
As we approach the Q4 period, it’s never too early to start preparing for your Black Friday and Cyber Monday email marketing strategy. Once Black Friday week hits, our inboxes are filled with a hurricane of brands fighting for attention,…
Asking if free hosting is really “free” in practice can almost sound like a play on words or a mistaken understanding of the meaning of free; however, once you understand the practicalities of using different types of hosting and the…