Branding & Packaging Design for Braw Liquor Club Cocktails

Explore the expert branding and packaging design behind Braw Liquor Club Cocktails, showcasing premium Scottish ingredients and unique flavors.

In the bustling world of spirits, the Braw Liquor Club emerges as a beacon of innovation and craftsmanship. This small batch cocktail brand prides itself on its locally sourced, expertly crafted offerings, utilizing premium Scottish ingredients to introduce a "braw" twist to classic cocktails. With initial launches including an Old Fashioned and Bramble, Braw Liquor Club ingeniously incorporates sea tangle for bitter notes and gooseberry for a sharp punch, making each sip a testament to the rich Scottish terroir.

The creative genius behind Braw Liquor Club's brand identity and label system is Ewan Leckie at My Creative. Leckie's approach masterfully reflects the mixologist's craft of layering flavors and spirits, transforming these into visual stories that resonate with the brand's essence. Each label and brand element is meticulously designed to depict Scottish landscapes, with colors that narrate the unique flavor profiles of the cocktails, from mountain ranges to seascapes. This linkage not only enhances the product's appeal but also anchors the brand firmly to its Scottish roots.

A standout feature of the branding is the iconic sun shape, cleverly integrated into the labels and drink cards. This design choice serves as a frame, highlighting the liquor's brilliance, much like a jewel. It’s a subtle yet powerful testament to the brand's attention to detail and commitment to quality.

With an extensive list of deliverables including research, brand identity, logo creation, an illustration system, packaging design, label design, and an e-commerce website, Braw Liquor Club is well-equipped for its journey ahead. Future expansions promise exciting additions like Espresso Martini, Mint Julep, and a West Coast Margarita, each anticipated to follow the brand's ethos of innovation and quality.

The illustrations, conceived by the talented team, echo the meticulous craft of mixology, creating a visual feast that is as delightful as the cocktails themselves. By marrying the traditional with the modern, Braw Liquor Club sets a new standard in the beverage industry, inviting connoisseurs and casual drinkers alike to savor the essence of Scotland, one sip at a time.

With a narrative as compelling as its flavors, Braw Liquor Club's venture into branding and packaging design is not just about selling cocktails; it's about telling a story that invites engagement, appreciation, and, ultimately, a taste of Scotland's finest.