Recently, Leo Becker shared a brand identity project work for a podcast that aimed to make audio the main focus of its visual identity. Leo and the team behind the project wanted to create a strong graphic representation that would help the podcast stand out in an increasingly crowded market.
One of the main elements of the visual identity was the use of audio forms. These forms were designed to be animated and move in sync with the audio, creating an immersive and engaging experience for listeners. The team behind the project believed that this approach would help to create a unique and memorable visual identity for the podcast.
The possibilities for this approach were endless, and the team spent a lot of time experimenting with different animation techniques and styles. They wanted to ensure that the final design was not only visually striking, but also perfectly in sync with the audio.
Fala Colega is a podcast whose mission is to give voice to Brazilian creative professionals. They are talking about the career, life and backstage of the best designers in Brazil. The idea of the project was to visually translate the main element, the conversation, the voice, the chat that happens with the participants. We found it in the way in which the sound propagates in the pronunciation of the name of the program, and from the simplification of this, the entire visual expression of the project was born.
The result was a visually stunning brand identity that perfectly captures the essence of the podcast. The use of audio forms in sync with the audio creates a sense of immersion and engagement that is sure to captivate listeners. The team behind the project is confident that this brand identity will help the podcast to stand out in a crowded market and become a favorite among listeners.
Overall, the brand identity project for this podcast was a great success. The use of audio forms as the main element of the visual identity, and the ability to sync them with the audio, opened up endless possibilities for creating a strong and memorable graphic representation for the project. It’s great to see the final results and it is sure to be a hit among listeners.
For more information check out Leo Becker’s website or follow him on Behance and Instagram.
